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The founders of On, the phenomenon attracting Kylian Mbappé and Zendaya: ‘Cost is not a limiting factor; our followers are willing to pay’

The founders of On, the phenomenon attracting Kylian Mbappé and Zendaya: ‘Cost is not a limiting factor; our followers are willing to pay’
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The running shoe segment seemed completely saturated — until On arrived and upended certainties. EL PAÍS traveled to the brand’s headquarters in Zurich and spoke with its founders to analyze and explain the interest

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